For those who may have missed it. Nike is supporting getting people healthy. I know that seems like something that should be applauded. It also seems like the kind of thing that they’ve always done. “Just Do It” was not about binge watching your favorite show. But now they have expanded their advertising and work out wear to include plus sizes.. and apparently this is just going too far for some people.
I’m not going to discuss the negative comments surrounding this launch. There is enough negativity to go around. What I do want to talk about is the importance that people who are not healthy feel that it is also their right to get healthy. As someone who has jumped up and down the scale over my lifetime I know that it is not easy to get out there and “just exercise”. I know that when I don’t feel comfortable in my own skin it makes it very difficult to let others see it giggle at the gym.
I have seen other posts about people (usually women) who do their best to make a change to their bodies only to be mocked and insulted for actually trying. The world is extremely hypocritical in this respect. Everyone is supposed to be strong and healthy and beautiful, but they aren’t supposed to work for it. I spend a lot of time on social media and there is so much shame out there it’s amazing anyone leaves their houses anymore. I am very thankful to have a support system around me that doesn’t ridicule me at my attempts at gaining health, and also doesn’t ridicule me if I fail, but not everyone is so lucky.
What I find most interesting about the negative feedback from the new Nike wear is that it’s actually active wear. It’s actually designed for people who intend to work out. People who are fit prefer to wear such clothes because it’s more comfortable and therefore easier to keep up with an exercise routine if wearing, and yet, there are people out there who are talking about how obesity should be fought… but in the same breath say that obese people shouldn’t be encouraged to exercise. How exactly is the obesity battle supposed to be won? Diet pills?
If there are people out there who are looking to get healthy, but don’t know where to start, or feel like they’ll be shamed, I hope that they see the mannequins of people who look like them and realize that they are not alone. There’s an entire market of people just like you wanting the same thing.
All I have to add is good on you Nike! And if you’re a person who feels like you may be “too big” to exercise or “too fat” to get healthy.. Just Do It!